Pop Art from Modernmasters:
Pop Art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop Art challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture is contiguous with the perspective of fine art. Pop removes the material from its context and isolates the object, or combines it with other objects, for contemplation. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.
Characterized by themes and techniques drawn from popular mass culture, such as advertising, comic books and mundane cultural objects, Pop Art is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. Pop Art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.
Much of Pop Art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop Art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Postmodern Art themselves.
Pop Art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping carton containing retail items has been used as subject matter in Pop Art, for example in Warhol's Campbell's Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.